Why is full color printing important for small businesses?

When people start thinking of ways to promote their product or service, they seldom think about custom full color printing as part of their marketing arsenal.

Giving away printed coupons and deals alone can often bring additional traffic to your website. Imagine if you were given a silk laminated frequent customer card as a preferred customer, depending on how much you love the business, that card may entice you to continually go back and purchase products.

So in terms of full color printing, how do you separate yourself from your competition? Quite simply, invest in unique business cards that truly stand out. More specifically, think about silk laminated business cards, rounded corner cards, foil stamping, and even 16pt business cards custom cut into a different shape. 4FocusGraphics.com is one such company that specializes in everything printing related. Silk business cards feel smooth to the touch, almost like that of real quality satin. They are highly durable under wet conditions (such as running water) and rough handling (the thin lamination is in fact the reason why they are tear resistant). 4FocusGraphics also offers what many companies don't: spot uv/varnish on top of the silk that already protects it. While 16pt silk laminated cards can be as thick as 16pt business cards, the difference becomes obvious when you try to tear the cards, exposing the thin laminated film that protects them as well as give them their silky satin feel.

Custom full color printing has historically been associated with high prices, slow turnarounds and pre-press nightmares; but, with advances in full color printing technologies this is completely no longer the case! Surprisingly, custom full color printing is not as expensive as you normally would have thought. There are several custom printers online that offer silk laminated printing. I've found that 4FocusGraphics.com in Los Angeles happens to be one of the most affordable and high quality print shops around. In 2010 they will be offering their full color printing services in New York and Florida.